Simply Cork
Logo and brand design for a startup natural cork bag and accessories business called Simply Cork UK. A sister company to Simply Zen UK that also focuses on eco-friendly, sustainable products through cork fashion.
Simply Cork
Simply Cork UK is a female-led startup business that sells natural cork bags and accessories. As a sister compant to Simply Zen, they wanted to carry on with the theme of natural products and have discovered natural cork fashion. Made in Portugal, these products are sustainable, vegan, cruelty-free and peta-approved, making it a niche and interesting business idea in the UK.
Their target audience focuses on people with an interest in sustainable products and a desire to help protect the earth and animals. Simply Cork's aim is to connect with a like-minded audience of people who want to make a difference. They aim to support the movement of eco-friendly products in hopes of making a positive impact in the world and mitigate the harm we cause our planet and wildlife.
Our Approach
When designing the Simply Cork logo, we wanted it to be an extension of the Simply Zen brand, so we kept the same 'Simply' typography and incorporated a secondary sans-serif font for the word 'Cork'. We modified the K to incorporate a natural design element that also serves as the brand mark and pattern.
The brand mark was created with a simple 'leaf-like' element that forms to symbolise community, connectivity and nature. It nods to a flower formation and also links to the natural patterns found on the cork bag products.
Our choice of colour palette reflects nature once again, with a combination of dark and light green and brown tones, which hints to a cork tree and the cork colour of the products. The overall effect produces a simplistic, premium brand style that resonates the core values of the brand and the eco-friendly attraction.
Project Scope
Logo (with variations)
Brand Mark
Brand Pattern
Colour Palette
Brand Overview
The Outcome
Full Logo & Brand Suite
Easily-Usable Brand Kit
Consistent & Defined Branding
Eco-Friendly Brand Message
I would definitely recommend Oodles Creative. They have helped me with, not one, but two startup businesses. They've designed logos and full brand kits to help me connect with my audience and bring my brand to life. Their creative design communicates the core values of my business and I couldn't be happier with the outcome! Thank you so much for your help, will definitely be coming to you with more design work!
- Sadie, Founder of Simply Cork UK